Inspired by a conversation that stayed with us – thank you, Trevor.
Snowboarding may feel huge to us — but globally, we’re a rare breed.
An estimated 8.2 million riders worldwide makes up only 0.11% of the planet's population.
That’s roughly 1 in every 900 people. And yes — that makes you rare like ice on lava.
USA: ~2.4 million
Europe (combined): ~3.5 million
Japan: ~700,000
China & Korea: ~1.2 million
Canada: ~600,000
Rest of World: ~800,000
Snowboarders don’t just ride the mountain — we are the mountain’s energy.
The Count
Join the official SHRED UNION Snowboarder Core Census.
Because power isn't just in the ride — it's in the numbers.
For riders who bleed winter.
This is the global census of the snowboard tribe — timeless, rooted, riding through all seasons.
🟢 Permanent and worldwide
🟢 Snowboarders only
🟢 Identity-driven
🟢 Snowboarding heritage, not hype
Drop your mark. Represent your roots. Help us map the true soul of snowboarding.
👀 Not a Rider? You’re Still Invited.
Members of the public — even if you’re not a snowboarder — are welcome to explore the map.
If you don’t find a snowboarder today, you might still discover real humans nearby with similar vibes — skaters, scooter riders, artists, dreamers.
It’s not just about finding. It’s about meeting. Real-world discovery. Real connections.
See a rider? Say hey. Tell them they’ve been spotted — and that it’s time to join the Core Census. Together, we’ll build the most accurate, people-powered map of the shred community on Earth.
